A number of players on the circuit will be sporting some newfangled kit. One such high-end wearer has snagged a well-named partner in the form of VIRUS International. The pair of athletic gurus have signed a multi-year, high-dollar apparel deal, announcing in the process that they would be the official game day gear of the organization. Interestingly, the duo has a more formalized relationship with New Meta Entertainment, the esports and gaming subsidiary of Sony. As such, they have been tasked with the encoding of the company’s digital media assets, including its branded entertainment properties. Among the many perks that come with the deal is the opportunity to use the same technology that is at the heart of Sony’s esports division. The two organizations will also converge on a new studio in the works, with plans to roll out a lineup of cutting edge technology and talent in no time.