MK Digital & Vanquish Fitness Wear

Vanquish Fitness wear is a brand that brings together streetwear and fitness, founded in 2015 by two school friends Oliver Maloney and Ruben O Brien. Their mantra, ‘Better than yesterday’ is reflected in everything they do; from their high-quality workout apparel to their dedicated community of fitness enthusiasts.

They worked with their TikTok Account Manager and MK Digital to create a media plan to send their brand soaring. They targeted users who were most likely to make a purchase, with content that resonated. They were also able to optimise their ads as they went along – communicating with their agency on a daily basis to ensure that any suggested changes would be implemented quickly.

The campaign was a massive success, with a lower cost per acquisition and a 2x increase in Return on Ad Spend. This was in part due to their media structure, which started early and maintained momentum through the Black Friday period. The team at MK Digital were a pleasure to work with, and kept the communication lines open at all times – it was a great partnership!

Discover preowned vanquish fitness wear on Depop – from gym joggers to hoodies and tracksuits. From cropped short leg to long-sleeve full length – there’s something for everyone!