Kevin Hart Is the Face of New Men’s Workout Clothes at Fabletics

The buzzy activewear brand Fabletics, co-founded by Kate Hudson and launched under TechStyle Fashion Group in 2013, has tapped comedian and businessman Kevin Hart as the face of its new men’s category. Launched in late April, the curated collection of neutral, mix-and-match layering — including foundational layers, high-performance activewear tops and bottoms, pre- and post-workout pants, joggers, and hoodies — is available online and in Fabletics’ physical locations. Prices range from $30 to $70, with the entire collection accessible for members of the brand’s VIP program.

In a campaign titled ‘Every Damn Sunday,’ Hart curates his favorite gear for fans who like to spend their football days cheering from the couch or stadium, running errands to the grocery store and gym, or simply working out at home. The resulting pieces — from foldable puffer jackets to multi-pocket cargo pants, “anti-stink” crewneck sweatshirts, and a water-resistant crossbody bag with zippered compartments — are infused with utilitarian and streetwear design touches as well as details inspired by rock climbing and hiking gear.

Hart explains that the ethos of the brand is to make simple, functional, and recognizable workout clothes that people actually want to wear. Unlike legacy performance brands, which often pressure their customers to be something they’re not, he says, Fabletics makes clothes that are meant for people just the way they are.