Fashion Sportswear – Blurring the Lines Between Workout Apparel and Everyday Wear in Europe

Fashion sportswear is blurring the lines between fitness attire and regular fashion. This mix of workout clothing and everyday wear reflects a strong trend toward healthy lifestyles in the general public, and a desire to blend fashion with athleticism. Athleisure brands that have achieved tremendous success in this area include Lululemon, FP Movement by Free People, Fabletics, Adidas by Stella McCartney, Vie Active and Sweaty Betty.

Focus on sourcing sustainable fabrics for your fashion sportswear collection to attract consumers who prioritize the environment and social responsibility. Look for brands that use recycled materials, or offer a range of organic, fair trade cotton. You can also find manufacturers who offer garments with low carbon footprints, or which are Oeko-Tex or Bluesign-certified. These certifications ensure the fabric is derived from renewable resources and has undergone minimal processing to reduce water and energy consumption.

Consider incorporating innovative technology into your designs to make them more functional and comfortable. For example, breathable and soft fabrics like Tencel or viscose have been shown to reduce the buildup of sweat. This feature helps keep the skin fresh and dry, and also improves the appearance of the garment.

Fashion Sportswear brands should focus on leveraging the strengths of each market to maximize sales. The Intra-EU market for this apparel segment is dominated by Germany, Italy and Poland, with a combined 24% of the total share. These markets have been exhibiting a positive import price evolution and an increased acceptance of extra-EU suppliers over the last five years.

Athleisure brands that appeal to a more fashion-forward audience have the potential for greater success in Europe. For example, the eponymous brand of designer Emily Oberg has crafted street-style separates with a retro sport twist. From playful tennis pairings to cozy puffer ponchos, her designs are made for those who want to look great while breaking a sweat.

boochen is another brand that has been making waves in the fashion industry with its line of eco-conscious sportswear in Europe. The company is dedicated to ethical craftsmanship, and each piece in their collection is meticulously crafted. From yoga pants to sports bras, the brand’s high-performance designs are matched only by its environmental stewardship.

Besides embracing eco-friendly practices, boochen also utilizes recycled and organic materials in its designs. Its sports bras are made from a combination of organic cotton and recycled polyester, while its leggings are made from a blend of tencel, recycled polyamide, and lycra-elastine. The result is a fabric that’s as soft as it is durable and breathable, with a luxuriously smooth finish. The garments are available in a wide array of colors, so you can find one that’s perfect for your style and exercise preferences. They also come with a UPF 50 sun protection rating to shield you from the sun’s harmful UV rays. In addition, the company’s bras are certified by Oeko-Tex and GOTS.